The Message and the Messenger
Posted on | July 2, 2009 | No Comments
I’m a morning person. I like them because as I’m waking up (which usually takes at least 30 minutes and a cup of coffee), my brain starts thinking of things. Creativity. And it’s quiet enough for me to actually hear myself think. No one’s asking me questions, the phone’s not ringing, e-mail isn’t buzzing, IM isn’t IM-ing, etc. For that brief time it feels like I have control of what’s happening and I’m thinking of the possibilities…not reacting to the situation.
So this morning I was thinking about all the social networking tools: FaceBook, MySpace, YouTube, Twitter and blogs. They’re all just interfaces driven by the web. Ways to communicate. Not so dissimilar to how music is carried via its digital formats.
The message is what’s important. What people have to say carries value and the tool that transmits it is the messenger. That doesn’t diminish the value of the messenger. The importance of movable type and the printing press can’t be understated. It enabled a shift in people’s perception, as well as developed people’s minds to a new level. But it’s what was written and printed that actually made the difference.
A lot of people rant on about the message being more important than the messenger. In reality, they’re intertwined. One can’t exist without the other. And in audio they’re even more inter-twined because the messenger often determines the quality of the message. To maximize sonic impact, you need a good message and messenger.
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From Ohm to Om reflects the opinions of mastering engineer Paul Abbott, owner of San Diego's ZenMastering.
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