At What Cost Profit?
Posted on | July 25, 2008 |
One of the things that differentiates ZenMastering from most other mastering studios is that we don’t offer “grades” of mastering. A lot of people/studios these days will offer everything from “premium” service all the way down to “one-pass” mastering. In my opinion this is bascially saying, “we’ll do anything to to get your money…regardless of how much or little you have, we’ll find a way to sell you a service.”
ZenMastering only offers one kind of mastering: world-class. We have some of the best equipment around, and a mastering engineer who is experienced and well-regarded in the professional audio community. Our mastering is based on the premises of the best-known mastering facilities in the world. That is, excellent acoustics, sonics, and processing — coupled with knowledge and experience — produce solid results.
As a business owner, it’s important to make money…and a profit. Otherwise, there’d be no business. But I’d sooner close ZenMastering down than offer one-size-fits-all work. It doesn’t serve the client nor the music.
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